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About Us

Our Story


Golden Pillow 933 金枕頭, Serving Singapore’s First Original ‘Golden Pillow’ is a household brand that is well known to the locals in Singapore. 

Founder, Mr. Tong Lee Song came a long way before starting off his golden experience. He first started his business as a roadside hawker in the 1960s, upgraded to a coffee shop business in the 1970s, and finally established Golden Pillow 933 in 1991.

Baking since 1991, each loaf is freshly baked daily with the highest quality wheat flour and pasture-fed butter, along with the myriad mix of quality spices and ingredients for the curry based on a traditional family recipe that is handed down for generations. 

Uniquely designed to be soft like a pillow, each Golden Pillow Bun wraps its savoury thick curry while keeping the fragrant and robust aroma in the loaf. 

Expect to dip into a wide variety of delectable and nostalgic dishes that create a heartwarming relationship in every occasion and gathering.

Sincere and passionate and maintaining its affordability. Golden Pillow 933 stands firm as a familiar comfort zone; from the pioneer generation to the new millennials.  Golden Pillow 933 is always here with you.


Our Products


With the desire to cater to all ages and functions, be it for the old or young, gathering among friends and families, not only are all menu items does not contain any pork or lard, Golden Pillow 933 prides itself on being Singapore’s first Original ‘Golden Pillow’ Curry in a Loaf concept as well. 

Each bun serves 2-3 pax; a perfect item for sharing. Apart from our Signature Golden Pillow Buns, we also have a wide variety of dishes - Chicken Specials, Fish Specials, Seafood Delights, Vegetables, Appetisers/ Sides, homemade Desserts, and many more.


Our Awards/ Certifications


  • Singapore Business Brilliance Awards (Top 20 Brilliance in Customer Service) 2019

  • Top Quality Brand (Brand of the Year) 2019

  • Singapore’s Most Popular Brand Award 2018/ 2019

  • First Consumers’ Choice 2017

  • Singapore Successful Brand 2015/ 2016

  • Singapore Trusted Quality Brand 2015

  • Asia Pacific Brands Award 2012



Last updated: 15 Feb 2022